Experience

Mobile App Experiments

Over the years we built and launched several mobile applications across iOS and Android as experiments to test ideas and explore emerging technology. These projects were short‑lived by design and are no longer maintained, but the process taught us invaluable lessons and drew attention to our capabilities.

What We Learned:

• How to navigate app store approval processes
• How to collect and act on user feedback quickly
• How to architect scalable back‑end services under tight deadlines
• How to manage rollouts, bug fixes and version updates
• The importance of balancing innovation with maintainability

Although these apps didn’t evolve into long‑term products, they validated our technical skills and set the stage for future projects.

Notable Web Projects

While we’ve built many web properties over the years, two creations stand out as particularly noteworthy:

• Supply chain tracking platform: a bespoke web application that provided real‑time inventory visibility and chain‑of‑custody logging using distributed ledger concepts.
• Law blog: a responsive, content‑managed site for a legal practice that delivered accessible legal insights through a clean design and intuitive publishing workflow.

Each project emphasised strong UI/UX, performance and maintainability—values we carry into every engagement.

Our Crypto Journey

• 2015 – Partner 1 enters Bitcoin, experiences Mt. Gox aftermath lessons
• 2017 – Partner 2 joins during the first major bull run, learns market cycle dynamics
• 2018 – First bear market navigation, risk management education
• 2020 – DeFi summer, hands‑on yield farming experience
• 2021 – Second bull run, expanded into alternative L1s and DeFi protocols
• 2022 – Luna/UST collapse, FTX implosion—renewed focus on custody and security
• 2024–2025 – Third bull run, institutional adoption, payment integration focus

Key Lessons Learned

• Not your keys, not your coins (Mt. Gox, FTX)
• Smart contract risk is real (countless protocol hacks)
• Yield usually comes with hidden risk (Luna/UST)
• Custody and security are paramount
• Diversification across chains and strategies
• Tax planning is crucial from day one

Continuous Learning

Blockchain technology evolves rapidly. We stay current through:

• Active participation in DeFi protocols (learning by doing)
• Regular security audits of our own infrastructure
• Monitoring blockchain development communities
• Testing new chains and protocols before recommending to clients
• Attending industry conferences and workshops
• Reading whitepapers and technical documentation

We learn by deploying real capital and building real systems—not just reading about it.